A rebrand concept for one of Malaysia’s leading entertainment streaming services. The challenge: create an identity that would sit comfortably with the Hollywood films, blockbuster shows and top-quality sporting events the provider aired. The answer: a unique three-dimensional logo that's exterior represented the simple, user-friendly nature of the tech, and its interior represented the energy and excitement of the content it delivered. The letterforms also became individual abstract shapes and apertures on which the content was projected or seen through, creating a distinctive motion style that left the audience in no doubt where they could find the latest, and best streamed entertainment.