Bravas
Bravas are the leading home technology integrator in the US. Heavenly established the brand idea of ‘Harmony’ and then redefined the category, from Home Technology Integration to Home Experience design (HXD for short).
The creative challenge was twofold; visually express the experiences the homeowner has with HXD and create a visual identity that sits comfortably in the luxury tech market. The solution, a series of visual mood-scapes, each representing a different emotion, from joy to contentment and serenity to wonder. Accompanied with a simple but elegant typographic treatment, the mood-scapes became the iconic nerve centre of the identity working across all digital and print executions.
Creative Direction—Tony de Ste Croix
Designer—Mel Bartheidel
Designer—Matthew Hornell
Illustrator—Rose Pilkington
Agency—Heavenly