The London Block Exchange is a digital cryptocurrency exchange service. By naming the service London Block Exchange (LBX for short) Heavenly established a sense of trust and authority – essential for a fledgling financial service in an often-misunderstood market.

The visual identity was simple; we created a grid of small squares to play on the word ‘Block’ and introduce structure to a solely typographic system. In addition, a provocative approach to language helped cut through the usually dull financial noise and generate publicity and interest for the brand.