Nine Elms Park would sit at the centre of a multi building development set on London's South Bank, but when we were asked to build the brand it was nothing more than an old postal depot. The challenge, paint a picture of what the space could become – a meeting point, venue, stage that could shape a community of residents and businesses alike. The idea, ‘Park Life’.

The creative challenge was similar. With no developers yet on board, there was no framework to indicate what Nine Elms Park could become, no detail. The answer, an animation that put colour to the vision and inspired potential developers. A by-product of the animation was a bank of illustrative assets that became the cornerstone of the visual identity, binding together every communication from website to hoardings and bringing ‘Park Life’ to life.