Trayt health

Trayt Health is a US, clinical grade, behavioural health platform. The platform creates a seamless triumphant between patient, doctor and psychiatrist that enables quicker and more personalised treatment. Heavenly helped Trayt Health define their product through a corporate descriptor ‘Trayt Health is a behavioural healthtech platform’ and new category descriptor ‘Behavioural Healthcare’, this provided clarity within the business and for their audience.

The visual execution was based around the platform's ability to track a patients progress through treatment. To demonstrate this, we created a series of graphic charts, ‘Traytscapes’, that visually represented the patient's wellbeing. Both colour and shape were integral to the ’Traytscapes’, more orange and extreme waves highlighted an area of concern, more yellow and gentle waves indicated treatment progress. Over time the intention is to integrate the ’Traytscapes’ onto the platform allowing the patients daily data input to be captured visually, become a meaningful reference point for practitioners, and aid future case treatment.

Creative Direction—Tony de Ste Croix
Agency—Heavenly

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